Privacy policy – BOUMAN Pty Ltd

1. Effective Date

Last updated: March 2025

2. Introduction

Bouman Pty Ltd (ABN 78 670 960 899) and its related entities ("we," "our," "us") respect your privacy and comply with the Privacy Act 1988 (Cth) ("Privacy Act").

This Privacy Policy applies to the products and services we provide on our website www.bouman.com.au ("Website") and our social media channels. It explains how we collect, use, store, and disclose personal data.

This Privacy Policy does not apply to third-party platforms such as Instagram, Facebook, LinkedIn, or YouTube, even if we communicate with you there. These platforms have their own privacy policies.

3. Compliance with Australian and International Privacy Laws

We comply with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and, where applicable, the EU General Data Protection Regulation (GDPR) for customers in the European Union.

4. Data Collection: When and How We Collect Information

We collect personal data directly and automatically through:

  • Forms (sign-ups, contact forms, job applications).

  • Social media interactions (messages, comments, engagement on our platforms).

  • Website activity tracking (cookies, Google Analytics, Facebook Insights).

  • Customer purchases (billing details, order history).

  • Promotions & Giveaways (entries and participation data).

5. Types of Personal Information We Collect

We may collect:
Contact details – Name, address, email, phone number.
Financial information – Payment details (processed through secure third parties like Stripe, PayPal, Xero).
Business information – Company name, industry details (if applicable).
Purchase history – Products or services bought, transaction records.
Website behaviour data – IP address, geolocation, device type, browser type, session duration.
Marketing preferences – Email subscription status, ad engagement.

6. How We Use Personal Information

We only use your data for legitimate purposes, including:

  • Providing services (processing purchases, customer support).

  • Improving our Website (analyzing traffic and optimizing user experience).

  • Marketing & Promotions (sending offers, newsletters, and event invitations with your consent).

  • Fraud detection & security (preventing unauthorized access and maintaining secure transactions).

We will not sell or rent your data to third parties.

7. Sharing of Data with Third Parties

We may share personal information with:
Service providers – Payment processors (Stripe, PayPal, Xero), cloud storage providers.
Marketing & Analytics – Google Analytics, Facebook Insights, Salesforce (for audience targeting and ad performance tracking).
Legal & Compliance – Law enforcement agencies if required by law.

8. Google Analytics & Meta Insights

We use Google Analytics and Facebook Insights to track website engagement and advertising effectiveness. These tools collect anonymized data on how users interact with our Website.

To opt out of Google Analytics tracking, visit: Google Opt-Out.

To adjust Facebook ad settings, go to Facebook Ad Preferences.

9. Your Rights Over Your Data

Under privacy laws, you have the right to:
Access your data – Request a copy of the personal information we hold.
Correct inaccurate information – Request updates or corrections.
Opt out of marketing – Unsubscribe from emails using the “Unsubscribe” link or by contacting us.
Request data deletion (Right to Be Forgotten) – Ask us to permanently delete your data unless we are legally required to keep it.

To exercise these rights, contact us at: [build@bouman.com.au].

10. Data Retention Policy

We retain personal data only as long as necessary, including:

  • Purchase records – Kept for invoicing & tax purposes.

  • Marketing data – Retained unless you opt out.

  • Account details – Deleted upon request.

Once no longer required, data is permanently deleted or anonymized.

11. Security of Your Personal Information

We take reasonable security measures to protect your data, including:
Password-protected accounts
Encrypted payment processing (via Stripe & PayPal)
Restricted access to sensitive data
Monitoring for fraud & unauthorised access

However, no online platform is 100% secure. Use strong passwords and be cautious when sharing sensitive information.

12. Cookies & Web Beacons

We use cookies to enhance user experience and track website performance. Cookies may:

  • Store login preferences.

  • Track how you navigate our Website.

  • Personalize content and ads.

You can disable cookies in your browser settings. Learn more at All About Cookies.

We also use web beacons (clear GIFs) in emails to track open rates and optimize campaigns. You can opt out by unsubscribing from our emails.

13. Age of Consent

By using this Website, you confirm that you are at least the legal age of majority in your state or country. We do not knowingly collect personal information from minors.

14. Governing Law

This Privacy Policy is governed by the laws of Australia. Any disputes will be handled in Australian courts.

15. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Check back for the latest version, indicated by the "Effective Date" at the top.